30/6/2021
11 mins
Featured
Branding

It takes a community to build a thriving coliving brand

Building a community requires a holistic design thinking approach. This includes getting all the stakeholders around the table and developing both B2B and B2C strategies for your coliving concept. In this article, Aitana de Jong, Managing Partner at Spatial Experience, breaks down their hassle-free 360 degree approach to supporting the emergence and flourishing of shared living communities. They take us through their 5-step method of building specialist real estate concepts and brands, and the importance of a thorough stakeholder -driven approach along the way.

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