With an increasingly competitive landscape in the coliving sector, creating strong brands and products will be essential moving forward. In order to stand the test of time, coliving brands will have to walk the talk and ultimately create timeless offers that not only preach about community, sustainability and wellbeing, but embed them throughout their whole brand, business and operational strategies. Coliving Insights N°8 features those that are helping make that happen through strong marketing, branding and communication strategies and campaigns.
How can coliving companies create engaging brands with authentic content and communications?
In this edition we are championing those who are making it possible for coliving brands to communicate and express themselves with authenticity and flair. Coliving Insights N°8 looks into how branding and marketing strategies reflect wider brand values, mission, vision and identity and how coliving operators use various touchpoints to increase brand recognition and reach.
We feature creative agencies, digital and marketing agencies, in-house marketing teams, designers and other creatives / marketeers that have an innovative, sustainable and timeless approach to branding and communications. The edition explores how these stakeholders are helping enhance tenant / brand experience, how they use marketing campaigns to interact and engage with their B2C and B2B communities and how these brands foster long term impact within coliving.