Anna Sundukova is an experience designed, product strategist, design thinking consulting and facilitating, who works on creating spatial experience ecosystems centred around human needs, wishes and desires. Her work tends to navigate between physical, digital, and service aspects of a space with the aim of bringing all the elements together in a singular experience journey. Borrowing generously from the best of UX design practices, for the last couple of years she has focused on helping businesses create spaces as experience journeys and not just walls. This led her to work on some new generation hospitality concepts in Berlin, where she currently lives and works in the field of strategic spatial product development and human-centred spaces.