This is an interview realized with Cecilia Arocena, Chief Brand Officer a Colonies
The biggest challenge in the current situation is to clearly communicate what has to change within the house without creating any fear and/or tension.
We needed something more interactive than just giving our tenants tips of online courses or so. At the same time, we learnt that freelancers and small shop owners are the ones that were really impacted hard by this situation. That’s how #Pitchyourtalent campaign was created, which you can find at livecolonies.com/Pitchyourtalent.
From just an “out of the box” simple idea to a concrete campaign.
We have created a set of procedures as an answer to the worldwide Covid-19 sanitary crisis. They are shared with the whole Colonies team and tenants in order to enforce new hygiene rules and anticipate any health issues in France and Germany. Updates on the government recommendations have also been sent to the tenants on a regular basis.
Our experience managers have been in touch with each tenant to see how they are coping and how they are feeling.
We avoid going on site as much as possible and explaining the reasons to the tenants, virtual coffee breaks, saying hello on slack, share a feel good song every morning in the EXM team.
We have communicated via newsletter, email and via phone calls and we’re going to send a hard copy poster to hang in the house.
Thank you Cecilia for taking the time to respond to the questions.
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